RTB & Ad Revenue Calculator
Six programmatic advertising calculators in one tool. eCPM & pricing solves any combination of impressions, cost, CPM, clicks, CTR, CPC, conversions, CVR, CPA, views, VTR and CPV live from whatever you know. Fill & revenue projects daily, monthly and yearly revenue from requests, fill rate, win rate and CPM with a sensitivity table. Rev share chain follows an advertiser price through DSP, exchange and other takes to what the publisher receives, and reverses it to the price needed for a target payout. Bid shading compares a shaded first-price bid against floor and competition, with the optimal shading and second-price equivalent. Auction ranks any list of bids against a floor under first- or second-price rules, explaining ties and floors. Pacing turns a daily budget, hours remaining, QPS, CPM and win rate into a target spend per hour and maximum bid rate. Every input is remembered, shareable by link and exportable as a table.
Type any values you know; everything reachable from them is computed live and labelled. Clear a field to let it be derived again.
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How to use RTB & Ad Revenue Calculator
- 1Choose a tab: eCPM & pricing, Fill & revenue, Rev share chain, Bid shading, Auction or Pacing.
- 2Enter the values you know — results, stat tiles and tables update as you type; sliders cover rates.
- 3Read the highlighted row in the sensitivity table to see how the result moves with fill rate, shading or horizon.
- 4Use "Copy as table" for a spreadsheet-ready TSV or "Copy link" to share the exact inputs.
About RTB & Ad Revenue Calculator
Six programmatic advertising calculators in one tool. eCPM & pricing solves any combination of impressions, cost, CPM, clicks, CTR, CPC, conversions, CVR, CPA, views, VTR and CPV live from whatever you know. Fill & revenue projects daily, monthly and yearly revenue from requests, fill rate, win rate and CPM with a sensitivity table. Rev share chain follows an advertiser price through DSP, exchange and other takes to what the publisher receives, and reverses it to the price needed for a target payout. Bid shading compares a shaded first-price bid against floor and competition, with the optimal shading and second-price equivalent. Auction ranks any list of bids against a floor under first- or second-price rules, explaining ties and floors. Pacing turns a daily budget, hours remaining, QPS, CPM and win rate into a target spend per hour and maximum bid rate. Every input is remembered, shareable by link and exportable as a table.
RTB & Ad Revenue Calculator is part of FizzKit — a collection of focused developer and ad-tech tools. Because everything runs locally, it works offline once loaded and never exposes your data to a remote server.